It's important to understand that SEO is part technical AND part art. It's too common to believe it's purely a technical task. The following are a couple examples of the "art" in SEO.
The first task of SEO is to find the right keywords and keyword phrases you want to employ. This is a subjective decision. Which phrases have the least competition and are the most relevant to what you offer and will work best in your communications? At the very least, review what your webmaster or seo expert has come up with, and offer additional suggestions. Your website, press releases and blogs will be focused upon those main keyword phrases. You will be living with them for a while. Choose carefully.
It's also important to use your keyword phrases in the most effective manner. This requires an ability to write compelling html titles, meta data and incorporate into your body copy to flow smoothly. Ideally, if you've got the money, you'd hire a copywriter to use those keywords to your best advantage. If not, you should either write it yourself and give to your webmaster or review what they write.
I'd love to hear what you think or answer any questions. Submit a post or send me an email at gthomas@advertisingspark.com.
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