Friday, May 29, 2009

Microsoft's New Search Engine Could Change SEO

Microsoft's BING, scheduled to be fully rolled out by June 3, is a new search engine intended to rival Google. 

It's main difference for users is a shift from a "keyword" focus to a "sub-category" focus. As stated in DirectNews: "A search for 'Britney Spears' may organise by the subcategories 'biography', 'videos', 'music' and 'concert information',"

This may have an effect on how marketers optimize their sites for BING.

For more information, check out the following articles: 




Tuesday, May 26, 2009

Getting it Done

Saving money with free and low cost advertising methods is just smart business, but when you're starting out and trying to do it all yourself it can sometimes translate into a lot of work. 

Don't let that stop you though. Like any big project, it helps to set goals. I help my clients set annual goals, monthly goals and weekly goals. For some it's best displayed on a large calendar. 

Follow the S.M.A.R.T. approach to goal setting. Make them: Specific, Measurable, Attainable, Realistic and Timely. This helps you to identify how you'll achieve your goals and later helps you to determine whether they were successful or not.

I also encourage my clients to post their goals in a prominent spot they can see throughout their working day. This keeps the momentum going and breaks down the overwhelming into the achievable. 

What would you like your marketing to achieve? Set some goals today! 


Monday, May 4, 2009

Startup Nation's Leading Moms in Biz Contest


I'm officially one of the top 200 winners of the Startup Nation Leading Moms in Business contest. Thank you to all my readers who voted for me! It never would have happened without you! I'm also featured on their site. Click here to read.

Saturday, May 2, 2009

Do You Twitter?

Check out the ultimate small business twitter list to connect with other small businesses.

Wednesday, April 8, 2009

Big Jump in SBA Lending in Last 30 Days

Good news for small businesses looking for a loan--lenders have increased their loan activity. Check out this article: www.colemanpublishing.com/public.546.cfm

SBA has reported the following lenders have shown some lending activity this past month:

Wells Fargo Bank, National Association
Wachovia SBA Lending, Inc.
Vision One CU
Union Bank, N.A.
U.S. Bank National Association
Tri-Valley Bank
Superior Financial Group, LLC
Sterling Savings Bank
Sonoma Valley Bank
Santa Cruz County Bank
Safe CU
Redwood CU
Merrill Lynch Bank & Trust Co., FSB
Mechanics Bank
JPMorgan Chase Bank, National Association
Innovative Bank
Community West Bank, National Association
Bank of America, National Association

Thursday, April 2, 2009

Inspiration from Business Make-Overs

America's ongoing fascination with reality TV also includes small business make-overs. You get a chance to see how other business owners run their business and hear advice from industry gurus on how to turn their business around.

A&E's We Mean Business grapples with impending doom of businesses in jeopardy by showing owners how to reduce expenses, increase profits, limit liability, implement new technologies and more. You might recognize the host, Bill Rancic as a former winner of the Apprentice show. http://www.aetv.com/we-mean-business/index.jsp.

According to Entertainment Weekly, TLC has plans to launch a new series called Mom, Inc. Kelly Ripa and Mark Consuelos help struggling entrepreneurs.

My favorite series no longer runs but was called The Turnaround and ran on CNN. You can learn more and purchase episodes here: http://money.cnn.com/ontv/turnaround.

For those of you in the food business, there's also Food Network TV's Recipe for Success: http://www.foodnetwork.com/recipe-for-success/index.html.


Friday, March 20, 2009

Saving Face on Facebook

For those of you on Facebook, are you aware of all the privacy settings you can set? Keep embarrassing photos from getting published to everyone you know, remove yourself from Google and more, check out this article: 10 Privacy Settings Every Facebook User Should Know.