Friday, May 29, 2009

Microsoft's New Search Engine Could Change SEO

Microsoft's BING, scheduled to be fully rolled out by June 3, is a new search engine intended to rival Google. 

It's main difference for users is a shift from a "keyword" focus to a "sub-category" focus. As stated in DirectNews: "A search for 'Britney Spears' may organise by the subcategories 'biography', 'videos', 'music' and 'concert information',"

This may have an effect on how marketers optimize their sites for BING.

For more information, check out the following articles: 




1 comment:

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